Google Analytics 4 has recently received a new user interface. As with any other software interface update, there have been a lot of comments and outrage about GA4’s new dashboard. Most of the concerns have been about Google removing the “Views” tracking dashboard. However, GA4 replaces these traditional metrics with a more comprehensive analysis using […]
Google Analytics 4, comes with a brand new user interface. Read More »
How Marketers are Using AI to Drive Brand Experience Artificial Intelligence (AI) has revolutionized the marketing industry by analyzing data and making informed decisions. Marketers are now utilizing AI to provide personalized customer experiences, create intelligent content, make data-driven decisions, improve targeting and advertising, and transform customer service. This blog will delve into the world
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Social Media vs Traditional Search Engines: Who’s Winning? Introduction: Are traditional search engines like Google and Bing losing their charm to social media platforms? As social media’s purpose expands beyond just networking and entertainment, product searches and purchases are now taking place on these platforms. Let’s explore how the balance of power is shifting, or
Social Media vs Traditional Search Engines: Who’s Winning? Read More »
The upcoming changes in Google Analytics and how they’ll change the way you measure your website’s performance. As the Google announcement was made, panic set in among marketers and website owners alike. Universal Analytics, the go-to tool for tracking and analyzing web traffic, was going away. Beginning in March of 2023, Google would create a
Universal Analytics is Going Away: What’s Next? Read More »
Learn how lift tests can help you get the most out of your advertising budget. Have you ever wondered how companies measure the effectiveness of their advertisements? In today’s world of digital marketing, businesses have access to a vast amount of data, which can make it difficult to determine which of their ads are actually
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