CASE STUDY
Client: F&J de Jesus, Inc.
Project Duration: February 22, 2024 – August 15, 2024
Role: Marketing Specialist & Web Designer
Overview
F&J de Jesus, Inc., a book retailer, sought to revamp their eCommerce website to improve user experience, drive more sales, and optimize for SEO. The existing website was outdated, slow, and lacked modern functionality. My role was to redesign the site using WordPress, create marketing materials, manage social media content, and enhance online visibility.
Challenge
The outdated website was underperforming, with low conversion rates, poor search engine rankings, and a suboptimal user experience. The challenge was to create a modern, mobile-responsive site that could attract more visitors and improve sales while maintaining the brand’s identity.
SOLUTION
I redesigned the website on WIX STUDIO with a clean, intuitive interface, improving navigation and mobile responsiveness. SEO best practices were implemented to boost search rankings, while custom marketing materials and social media strategies were developed to engage the audience.
OUTCOME
The new website improved user engagement, streamlined the purchasing process, and saw an increase in organic traffic. The project laid the foundation for F&J de Jesus, Inc.’s long-term digital growth.
Key Deliverables:
- Full Website Redesign: Enhanced UX and mobile responsiveness.
- SEO Optimization: Improved visibility through organic search.
- Marketing Collaterals: Created visually appealing promotional materials.
- Social Media Management: Engaged the audience with relevant content.
- Lead Generation: Collected leads and promoted products at a book fair.
