Universal Analytics is Going Away: What’s Next?

The upcoming changes in Google Analytics and how they'll change the way you measure your website's performance.

As the Google announcement was made, panic set in among marketers and website owners alike. Universal Analytics, the go-to tool for tracking and analyzing web traffic, was going away. Beginning in March of 2023, Google would create a new GA4 property for those who haven’t already made one. But what did this mean for those who rely on Universal Analytics for their data?


The beginning of the end came slowly. Rumors and whispers had been circulating for months, but few had taken them seriously. Then, the official announcement from Google came. Panic ensued as people frantically tried to come to grips with what the news meant for them.


The middle of the story was filled with discussions and debates about the future of analytics. People scoured the internet searching for answers, alternatives, and solutions. They pored through forums, read articles, and attended webinars. But as the days ticked by, it became increasingly clear that Universal Analytics was on its way out.


The middle of the story was filled with discussions and debates about the future of analytics. People scoured the internet searching for answers, alternatives, and solutions. They pored through forums, read articles, and attended webinars. But as the days ticked by, it became increasingly clear that Universal Analytics was on its way out.


As the deadline for the transition approached, businesses and website owners scrambled to adapt. Some opted out of the automatic GA4 property creation, choosing instead to migrate to other analytics tools. Others tried to make sense of the new property, struggling to integrate it into their existing systems.


Finally, the end arrived. For some, it was a smooth transition. For others, it was a bumpy road filled with frustration and uncertainty. But through it all, people adapted and adjusted, learning to navigate the new GA4 property.

15 thoughts on “Universal Analytics is Going Away: What’s Next?”

  1. Hey I know this is off topic but I was wondering if
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  3. Hello! I understand this is sort of off-topic however I had to ask.
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  4. I know this if off topic but I’m looking into starting my own weblog and was curious what all is needed
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